National Women’s
Tennis Organization
Integrated digital marketing strategy / web design / email marketing / social media strategy
The National Women's Tennis Organization (formerly the NSWTA) is a non-profit organization striving to raise the standards of age-level match play, fitness and sportsmanship in both individual and team competition and foster positive experiences for women in sports. They sponsor national tennis tournaments and provide support to tennis communities in the United States.
<DIGITAL MARKETING DIRECTOR, 2017-2024>
Launched updated marketing strategy focused on cohesive storytelling of nonprofit initiatives, member experiences & tournament recaps for the purpose of driving memberships & awareness.
& Web + blog + e-newsletter
& Creative development
& Content strategy development + execution
& Ongoing execution + management
& 50th anniversary rebranded logo
