hilkemp.com, llc. | 11/2016—PRESENT

Crafted and executed impactful, press-garnering social media marketing campaigns for globally recognized organizations such as the Kellogg Foundation, National Women’s Tennis Organization, University of South Carolina, Charleston International Airport, Simmons University and the city of New Haven, Connecticut, among others

Pioneered and produced an interactive, multi-channel, television-quality live-stream digital broadcast for a global client, earning them 45K+ followers in only 45 days, and over 2 million impressions on Facebook alone

Overhauled the digital marketing strategy for a national client, increasing their web traffic by 3,000% in the first year, averaging a 65% open rate of their monthly e-newsletter, and a 12% growth in membership year-over-year

Oversaw the global campaign for a destination client and British Airways, managing multiple social media teams, resulting in augmented audience growth (42%) and boosted average video view minutes (from 579 to 7.6K) through innovative live-streaming and in-feed audience interaction tactics

Sought after to lead a team of 30+ social media managers, micro influencers and tech bloggers during a 3-day tech conference, when the Social Media Director had an emergency

Rebranded an email marketing campaign for a B2C services client, increasing their open rate from 14% to 47% in just two months, and dropping their unsubscribe rate from 3% to .5%

Drafted proprietary manuals, online crisis communications plans, social media training materials, “Best Practices” guides, and other internal process and procedural documents for clients

Conducted extensive social media audits; translated findings into strategic action plans based on the current digital landscape, in conjunction with the clients’ marketing objectives and industry-specific trends

Led in the development and execution of detailed social media roadmaps and toolkits, including platform optimization, content creation, strategic engagement, and growth and advocacy among the online community

Collaborated with outside agencies, influencers, partners and other members of leadership to continually expand the boundaries for large-scale, integrated marketing campaigns

Lou Hammond Group | 10/2014—11/2016

Established the agency’s first digital marketing blueprint and introduced it agency-wide and to their 50+ global clients

Led a team of social media managers, digital marketers and interns responsible for managing social media, SEO and web analytics for clients across a variety of verticals; reported directly to the President of the company

Crafted the digital campaign for a destination client’s Restaurant Week which yielded an average increase in page views (197%), web conversions (134%) and overall event participation (162%) year-over-year

Revitalized the content strategy for a major destination client to better support overall brand initiatives while encouraging platform-audience individuality; this led to a 273% increase in followers across all channels

Boosted a consumer goods client’s social engagement by 370% across all platforms for each of their 5 brands in the first year through strategic retargeting and lookalike audiences

Realigned the agency’s individual platform objectives with strategically-targeted audiences online which lead to an unprecedented increase in engagement (5,000%+)

Oversaw reporting of digital initiatives, provided strategic recommendations based on established KPIs and presented findings to clients, boards and C-Suite level leadership on a regular basis

Strengthened agency and client-employee advocacy online by establishing trust among peers, educating leadership, encouraging engagement and providing ongoing digital asset and social media tools and training

Spearheaded an internship program to help novice, talented marketers gain experience and knowledge in their field

Tavern Hospitality Group | 4/2012—5/2014

Played an integral role in the creation and launch of the company’s social media program, executing innovative and compelling digital campaigns for individual concept promotions amidst a new and constantly evolving marketplace

Collaborated with teams from The TODAY Show, NFL Network, Uber, the Denver Broncos, the Colorado Rockies, CBS, Boys and Girls Club, and many other noteworthy organizations on large-scale marketing campaigns and integrated cross-promotion aimed at increasing exposure and expanding audiences from dissimilar demographics and industries

Worked directly with the owner and COO as part of a “Concept Creation” team that was responsible for the brand development of all new concepts, as well as a total rebrand of the parent company, in an effort to keep the company’s image relevant in the industry

Maintained an extensive editorial calendar for 18 profiles by implementing an optimized content approach aimed at seeding and redistributing evergreen UGC as part of a grassroots effort to grow our social footprint

Responsible for community management and social listening; translated results into effective strategies based on a rapidly changing social ecosystem and established digital KPIs

Sage Hospitality Group | 8/2011—2/2012 (contract work)

Led a team of designers and web developers in revitalizing websites for boutique hotels by focusing on U/X in an effort to increase online exposure and lead form conversion

Worked cross-functionally with branding, creative and sales to ensure consistency in messaging, style and feel

Reviewed and approved copy for landing pages and marketing collateral for new hotel launches